Wicked Good Names for Stuff

Fiction writing abounds with characters whose names give the readers some insight into that character’s character. A religion talking bird named Moses may seem to lack subtlety in some works, but I’ve stumbled across recent examples from real life that may make Moses the religious bird appear realistic if contrived.

The first being the giant HMO known as Kaiser Permanente. To translate it from both German and Spanish it would mean roughly, the Permanent Emperor—an odd choice for a Health Maintenance Organization that claims to have no ambitions of world domination.

The second, and this one is not very interesting and more just pathetic, is a ghetto housing project near Johns Hopkins Hospital called “The Target”.

The third (and finest I believe) is an organic food company recently at the center of an E. coli in spinach outbreak. It is a company that through its sloppiness and incompetence allowed E. coli to sicken many and kill a few. It's a company whose Chief Operating Officer is named Charles Sweat. And it's a company that allowed those with some resistance to this bacterium to live on and reproduce another day, thus increasing the frequency of their genes in the population. This company is of course Natural Selection Foods.

If you're reading this, you have to check out this thing with the cardboard cars from 2 posts ago. I can't get enough of those things.